Apple iPad 'won't be mass market in the UK' via Techrader.com

When the iPhone was launched, it revolutionised an existing category that people understood. The iPad is at the vanguard of a new category that sits between the computer and the phone - so it's not surprising that many consumers struggle to see how it could fit in their lives.

Niche groups with specific emotional or functional needs love it; but right now there isn't a compelling incentive to get mainstream consumers to buy it. Of course this may change once they see how early adopters use it - but in our view the iPad will take longer to achieve the sales growth and wider market impact of the iPhone.